Digital Marketing Lead Job
Exciting Opportunity: Digital Marketing Lead job in the Hospitality Industry (Hybrid Work Mode)
Are you a digital marketing professional with a passion for crafting data-driven strategies and scaling business growth? Do you have a minimum of three years experience in managing and optimizing digital marketing campaigns? If yes, then this opportunity might be exactly what you’re looking for.
A reputable brand in the hospitality industry is currently hiring a Digital Marketing Lead to join its dynamic team. This role offers a hybrid work mode, attractive salary, commissions on sales, and even a data allowance. Here’s everything you need to know about this opening.
Job Title: Digital Marketing Lead Job
Industry: Hospitality
Work Mode: Hybrid (a mix of remote and onsite work)
Monthly Salary: ₦250,000
Minimum Years of Experience (YOE): 3 Years
Data Allowance: ₦25,000 monthly
Other Perks: Commissions on sales
Why You Should Consider This Role
The hospitality industry continues to experience rapid digital transformation, and marketing has become one of the most critical components for business success. As a Digital Marketing Lead, you’ll play a pivotal role in shaping the brand’s online presence, boosting sales, and driving ROI through smart digital strategies.
Whether you’re already experienced in the industry or looking to break into the hospitality niche, this role provides an excellent platform to leverage your digital marketing skills in a fast-paced and evolving environment.
Key Responsibilities
As the Digital Marketing Lead, you’ll be expected to manage a wide range of digital activities aimed at improving customer acquisition, conversion, and retention. Your day-to-day responsibilities will include:
1. Strategy Development Using Data Insights
You’ll work with data to understand customer behavior and campaign performance. Based on these insights, you’ll develop strategies that:
-
Increase website and social media traffic
-
Improve lead conversion rates
-
Maximize Return on Investment (ROI)
A data-driven approach will allow you to identify the best-performing channels and content types, ensuring marketing resources are allocated efficiently.
2. Campaign Planning and Execution
Your core tasks will involve planning and managing digital marketing campaigns across multiple platforms. These include:
-
Search Engine Optimization (SEO): You’ll implement on-page and off-page SEO strategies to improve the brand’s visibility in search engines.
-
Pay-Per-Click (PPC) Advertising: Manage budgets and bid strategies for ads on Google, Bing, and social platforms.
-
Email Marketing: Build targeted email campaigns to engage and retain customers.
-
Social Media Management: Develop creative social content strategies across Instagram, Facebook, LinkedIn, and other relevant platforms.
-
Content Marketing: Work closely with content writers to produce valuable and shareable blog posts, infographics, and videos.
-
Display Advertising: Use banner ads and other formats to retarget visitors and promote services.
3. A/B Testing and Optimization
As part of your continuous improvement strategy, you will conduct A/B tests on:
-
Ad creatives and copy
-
Landing page layouts
-
Email templates and CTAs
The goal is to identify high-performing variants that result in better click-through rates, user engagement, and conversions.
4. Customer Journey Analysis
Understanding how potential customers interact with digital assets is key. You’ll use analytics tools to:
-
Track user behavior across websites and apps
-
Identify high-drop-off points
-
Optimize digital touchpoints (e.g., CTAs, sign-up forms, product pages)
This holistic approach helps in crafting a seamless customer experience that boosts engagement and encourages repeat visits.
Required Qualifications
To be considered for this role, candidates should meet the following criteria:
-
A minimum of 3 years’ experience in digital marketing roles
-
Proficiency in tools such as Google Analytics, Google Ads, Meta Business Suite, Mailchimp, and SEO tools like Ubersuggest or Ahrefs
-
Experience in campaign management, lead generation, and marketing funnel optimization
-
Ability to interpret complex data into actionable strategies
-
Strong communication and project management skills
-
Creativity and adaptability in a fast-paced environment
Perks and Benefits
Apart from working in an innovative and collaborative environment, the role also comes with the following benefits:
-
₦250,000 monthly salary (competitive for the industry)
-
₦25,000 data allowance for smooth remote work and campaign management
-
Sales commissions as incentives for performance and lead conversion
-
Opportunity to work on high-impact projects that grow your portfolio
How to Apply Digital Marketing Lead Job
Qualified and interested candidates should send their CVs to:
Make sure your CV highlights your most relevant experiences and achievements in digital marketing. Tailoring your application to the hospitality industry will give you an added edge.
Looking to Boost Your Career in Digital Marketing?
If you’re actively job hunting or exploring growth opportunities in Nigeria’s fast-growing digital space, then it’s time to stay connected with platforms that bring you verified job listings and career tips. Visit PolityZen — your trusted hub for the latest job opportunities, exam updates, and career guides in Nigeria. With new posts daily, you’re bound to find useful resources that fit your professional journey.
Final Thoughts
The role of a Digital Marketing Lead is a blend of creativity, analysis, and strategy. It’s ideal for someone who can manage multiple campaigns, decode digital behavior, and adapt quickly to market trends.
With a hybrid work mode, attractive salary, and performance-based commissions, this opportunity in the hospitality industry offers a healthy balance of work flexibility and career growth. Don’t miss the chance to lead a brand’s digital presence and make a tangible impact.
Apply today and take the next bold step in your marketing career!
